Wednesday, 23 December 2009

Session 7 Postcolonism & Otherness


Collanisation

(Collanise - to establish a colony in another country or place)

Possibly sybolised by the 2nd World War when different ways of thinking were recognised, revolutionary ideas and styles in art, architecture, and literature developed as a reaction to traditional forms. The old ideas of the so called taste makes who dictated what was right and wrong, i.e. the rich were disgarded and a new era of new free thinking surfaced.

Liquid Moderism (fluid, constantly changes)

Is there a point in time when modernisation became apparent, or is it how some say "liquid modernisation" which constantly changes along with fashion trends and new and upcoming ideas and artists who influence us, i.e. Banksey recently changed a large proportion of the populations view on graffiti, whether its considered art or vandalism or just another method of free speach.

Does the majority of the human race feel that science is the only logical explanation, giving us control over our own destiny, giving us purpose and meaning and making us the higher spieces; making man master of the universe.

Or is this just arrogance and having a very narrow minded view on things, whereas religion puts us in perspective, being a tiny speck in time. The idea of our destiny already mapped out for us and we have no control. For some people religion give confort as everything happens for a reason and if your a good person your spirit goes to heaven.

Nurse suspended for offering to pray for elderly patient's recovery

A nurse has been suspended from her job for offering to pray for an elderly patient's recovery from illness.

Caroline Petrie, a committed Christian, has been accused by her employers of failing to demonstrate a "personal and professional commitment to equality and diversity".
She faces disciplinary action and could lose her job over the incident.

The Nursing Midwifery Council code states that 'you must demonstrate a personal and professional commitment to equality and diversity' and 'you must not use your professional status to promote causes that are not related to health.

This article really shocked me that someone might get offended for someone caring enough to pray for them to get better. I'm an athiest, but I feel that prayers are good kind thoughts and that even though its not proven to make people better I feel that positive thinking and having people that love and care around you can be the difference between getting better and not getting better. Although if I was very ill and my nurse offered to pray for me I would instantly think that all science and logic had been exhausted and there was no hope for me. Even though I know its ment to be a kind gesture I would be especially offended if my doctor offered to pray for me, as I would feel that he couldnt do his job properly.

World War 1 had massive impact on societies view of Art; previous to the war art was thought to be something beautiful to be admired by the rich. After the War art and design was used to support progress and to be good for the population, there now was the question "what was the point of art?" design focused more on practical needs and function, so called ugly buildings i.e. tower blocks were constructed, this also raised issues about technology and the modern world being linked to brutality, creating public eye sores and society loosing the once appreciated skills and attention to detail which was thought to define Englands society; high society was diminising along with the taste makers and snobbery in art.




Marshall McLuhan
McLuhan's theories consisted of a core of related propositions. He argued that human communication media are extensions of one or more of the senses and that use of these media re-arranges the sensory balance by stressing one sense over another. The self-definition of a culture (or a person) can thus be traced, says McLuhan, to the media that the culture relies on. To emphasize the importance of the sensory reorganization imposed by a medium, McLuhan claimed that "the medium is the message," which he later extended to the metaphor that "the medium is the massage."

In The Mechanical Bride: Folklore of Industrial Man (1951), written before McLuhan's theories had reached their full development, he demonstrates the ideologies that are invisibly (and therefore influentially) built into the content and structure of popular culture. Drawing mainly upon newspaper and magazine advertising, McLuhan argued that images of mechanical technology had come to dominate popular consciousness, so that human beings reduced themselves to mechanical and instrumental objects.
McLuhan became famous with the publication of Understanding Media: The Extensions of Man (1964). He argued that "the medium is the message," in the sense that the 'message' of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs. The railway did not introduce movement or transportation or wheel or road into human society, but it accelerated and enlarged the scale of previous human functions, creating totally new kinds of cities and new kinds of work or leisure. This happened whether the railway functioned in a tropical or a northern environment, and is quite independent of the freight or content of the railway medium. The airplane, on the other hand, by accelerating the rate of transportation, tends to dissolve the railway form of city, politics, and association, quite independently of what the airplane is used for.
The way that cultures view space in art throughout history says a lot about culture,below are Chinese and Russian paintings, theses both have a very flat perspective. Both these countries were Romantised in the 1980's this may have been because both these places weren't really traveled to at this time and so were thought to be mysterious.




Now we seem to have a culture where all countries are becoming the same (homogenity) in dress, shops, image and language.

The virtual self such as in 2nd life gives people the opportunity to be whoever they want to be in apperance and actions.

The maternity corset was invented in the Victorian era to stop women looking pregnant, this was life threatening to the baby and mum in order to look more acceptable in society and still fit into the fashionable clothes.

What is the ultimate spieces and why?

Even though every culture has major differences, through the media it shows we all aspire to the same image. With the constant stream of the perfect body on the TV, magazines, adverts, newspapers throughout the world, are we just conditioning ourselves as a race to only except and promote certain types of people? In the next 200 years is our plant just going to have one race of tall slender tanned people all with perfect features, straight teeth, and no expresion because everyones injected on a weekly basis with botox to stay young.

In our culture we're never content, never good enough, always needing the latest clothes, in the sales we buy things we dont need because we feel were getting a good deal and missing out if we dont, it seems we're all searching for happiness but we have no idea where to find it so we follow the media and try to fit into the steriotype that they've created.
Plastic surgery is now shockingly considered normal, even for under 18's. We've created a culture through airbrushed images and the constant reminder of perfection in magazines and TV, that if you dont like something about yourself you can mutulate your body and get it fixed. This culture originated from America where the likes of marylin monroe were completly manufactured. With her actual name being Norma Jeane Mortenson, her mother was declared insane and she was molested by her step father she was married at 16 and throughout her life was married and divorced 5 times and died at 36 after taking an overdose.

She had surgery on her chin and nose. Monroe went through plastic surgery in 1946, when she signed a contract with Twentieth Century-Fox Studios and an agent suggested Norma should become Marilyn to boost her career. After that Norma Jean Baker changed her name to Marilyn Monroe, dyed her hair and underwent rhinoplasty to make her bulbous nose more feminine and delicate. She was also made to wear heels where one was shorter than the other to give her a wiggle when she walked.



Jane Fonda is also seen to be a symbol of youth in older age, being the face of an anti-ageing skin cream, but it seems ironic that she has had surgery.

Japanese foot binding

Foot binding was a custom practiced on young girls and women for approximately one thousand years in China, beginning in the 10th century and ending in the early 20th century.
Foot-binding resulted in lifelong disabilities for most of its victims, though as the practice waned in the early 20th century, some girls' feet were released after initial binding, leaving less severe deformities. However, some effects of foot-binding were permanent, especially if a girl's arches or toes had been broken or other drastic measures taken in order to achieve the desired smallness. In the 1990s and early 2000s, some elderly Chinese women still suffered from disabilities related to bound feet.

It really seems stupid that smaller feet would be so important, but the pressures society put on women where it actually ment that women with smaller feet would get the better jobs and husbands made it quite a sick reality.

If we dont fit into society where do we go?

If we dont fit into an image driven steriotype society do we have an option to go anywhere else? If people were seen to be different 100 years ago they were often locked up, thought to be crazy, even in Salem witch trials people who had read hair, freckles or to be slightly odd where hung as witches.

Do we define ourselves by putting ourselves in opposition to others? and if so is it just human nature to want to be better? if everyone looked the same would the human become extinct?


Wednesday, 9 December 2009

Session 6 Part 2 Modernism & Postmodernism

Session 6, Part 2: Modernism and Postmodernism

Postmodernism: meaning is not contained within a text; it relies on knowledge of other external texts to ‘make sense’ of it

Modernism: the latest styles attitudes or practices, designers are looked at in their cultural and social context.

1939 - war (modernism)

When there was a ridgid class structure, with the upper and middle class having superiority over the working class. This was when models of behaviour, dress, manners, pronunciation were all formed by the so called guardians of culture, the wealthy who could afford to live a life of leisure and fill their time with the arts.The idea of modernism was an idea of progress, to advance society and turn it into an ideal.

Class has drastically shifted roles over time, with the victorians having very steriotypical roles, with the wealthy and upper class not having to work, or having the highest paid jobs with littlest effort, being highly educated with a lot of cultural knowledge, the middle class having a role slightly below this, not inhereting there fortune, but having a fairly decent living in usually a family run business, and the lower class who would never be educated and always did the most work for the lowest pay and lived in very poor conditions and had the lowest life expectancy. Where as today societies structure has conpletly changed with the upper class still being the wealthliest but now its self made, whether it be by having a music career, an acting career, being very lucky with the lottery, or being an entrepreneur.

Is it right that we should call "Amy Winehouse" upper class or high society when high society used to be what people aspired to, was thought of the correct way to live? Or is this indeed a true picture of our society and that we aspire to getting rich but never to happiness. Money only seems to give us unwanted attention, giving the press a reason to highlight our every move waiting for us to slip up. Whereas before the upper class all knew where they came from and what was expected of them, but now we are given so much freedom we dont know whats expected of us and dont have any boundaries, has Post-Modernism given us too much free choice and thinking that society no longer has any direction and in order to find happiness we now resort to drugs and alcohol?

Does not coming from money mean that we are unable to handle it correctly unless we are very grounded and have a business like mind i.e. "Richard Branson"? Or is it society that corrupts us once we are rich/ famous? I wonder how different a persons life would be if they won the lottery and never told anyone and just lived a comfortable life with no money worries, and if the whole of Britan knew?...

Middle class is now defined as people with good jobs i.e. management, and have the right to all levels of education and you can easily esculate yourself to upper class because now there is an enormous amount of possibilites of what you can do, where you can live and all levels of society mix together. In this instance I feel that Post-Modernism and free thinking has given society the chance to better themselves.

In the 1950's people returned to different type of life where young peoples group identities started to emerge in fashion.

luxury becomes affordable and artifical adverts promote an idealistic, futuristic society. This then had influence on products, becoming lifestyle choices and selling an image.

Historical Developements, this society as a culture shift where man was now in charge of his destiny, this in turn influenced art, making things better for all human kind, where art was not just a pretty thing, but could have a purpose and positively influence society, making an impact and challenging ways designers were seen in society.

Design, Arts and Crafts Movement was a new way of valuing skills and the way we used materials, a way forward, this was also when the black market emerged with a value on copied goods. Taste was now dictated by individual lifestyles.

Design and exhibitions postwar were ment to define society and enforce how good britan was!

Now was a different way of thinking what creative practices could be with the minority of so called taste makers being regarded as phillistines.

Popular culture also had some influence on high culture who were suppost to be the authorities in Fashion, Fine art, photography and Graphics

Post-War development was ridgid and focused onto pushing ethical and moral constraints

Post- modernist Theriores were supposed to be fixed with stable identities

Is it that what we attach ourselves to defines us? Or the world therfore defines us and puts us in a box that we have no means of getting out of.

Post-Modernism: Not clear when begins, but influences from building in prague (unsemetrical) suggests thats when we majorly started to challenge art.

Modernism: destroying values of the past/beauty/skill

Post-Modernity: Artists were colonial and 3rd world countries being taken over (post-colonism)

The modernist view is the right way to do things

Post-modernism are the theriores not relevent and you just go round in circles?

Vivieene Westwood plays around with steriotypes, kilt tartan, and Yves defines perfection, Channel has a uniform, classical reference, Dior - A, Y, S line of perfection, Givinchey is Classic not challenging and Elsa - playing with Fashion

Fashion has seamistress with makes what makes them less valued than the designer?

Kawakubo, has assemetrical, anti-fashion designs, made to certain market, whereas clothes are normally made to to hide flaws his work excentuates them

Archetecture on fashion is unwearable, fashion is supposed to contour the body and architecture can never fit this - also relates wearer to being large and ungainly.

Historical refrences with modernist take (altimate modernist)modernism - constantly refrences the past
can we produce progression? Designers, upper class, afulent society, can do what ever they want and get others to do the work, does mass produciton de-value work?

I would say I'm more post-modernist than modernist, because I think that fashion and art should be beautiful and made to last, not shocking or ugly.

Wednesday, 2 December 2009

Session 6: Task 1: 50 Cent - Candy Shop ft. Olivia



This video "50 Cent, The Candy Shop"starts off in a setting of a massive erie mansion middle of the night with refrences to affairs and the forbidden, camera angle instantly goes in from 50 Cents shoe, brand new white trainers, symbolising someone quite youthful and rich, never having to get himself dirty, he also wears a massive fur coat making him look bigger and more dominering with refrences to animal cruelty with the fur, baseball cap and tattoos and doo-rag symbolising gangs, gold chain symbolising wealth, camera angle always below his eye line making him appear bigger and more dominating .

When he goes into the mansion there are massive refrences to prostitution, and that he can have any girl he wants and their all begging to be the one he picks, mostly the girls are dressed in lycra or underwear making the focus entirely on their bodies and that their sex objects for the taking. As soon as he enters the mansion he says "Yeh, uh huh" as if that being there makes him this big man, there are also lots of sexual refrences to his "magic stick", he calls himself the "love doctor" and says "how sprung i got ya" to the girls making himself out to be the sex symbol. There's also refrences to wips and video recording, as if its every girls dream to be treated that way. At the end of the video it goes to it all being a dream, but to me this just seems to enforce the idea that any guy could have this.

I think that this video mainly anoys me because the artists target audience is young teens looking to it and getting the impression that men can get whatever girl they want whenever they want, that prostitution is ok and that this is what the perfect girl is (one that doesnt speak and is just intersted in sex) and that girls should be an object of temptation i.e. the significance of biting the apple in the end.

For someone thats a role model to millions and has a lot of influence I feel that this is poor message to be sending out to the next generation.

Session 6, Part 1, Semiotics

Session 6, Part 1

Semiotics: The study of science, the way we understand things, the way we have meaning,

What makes Fashion? What defines the line between clothes and fashion?

I feel that fashion is selling a image or lifestyle, which is usually reflected from todays icons, such as the kate moss look; skinny and a look which looks like it requires no effort, or Chanel with its streamlined classic look, which we relate to a very rich lady of leisure, if we think so or not we would all recognise these steriotipical looks from accross the street and make assumptions based on these whether we realise it or not.



Iconic signs – look like the thing that they signify e.g. portraits, photos, etc
Indexical signs – refer to other knowledges e.g. natural signs: clouds signify rain, footprints feet, etc.
Symbolic signs – have meaning only due to convention e.g. words, flags, etc

What we take on as meanings automatically, i.e. slugs trail we understand, - no one actually teaches us these things, is it just that we learn from experience?

Weather map on the news contains symbols which from a very young age has a universal understanding.

Langue = the structural rules and conventions of a system

Parole = the spoken/individual usage of signs within a system
The randomness of spoken language is formed by being agreed between people, this then forms communication systems. Even with languages we dont speak we can still have some form of understanding by expressions sounds and actions and if we stay in a native environment for a period of time we eventually can completly understand and speak another language.

The idea of a universal language is at least as old as the Biblical story of Babel. The biblical story of Babel's fall states that there was once a time of a universal Adamic language and then something happened, the confusion of tongues, analogous to the Fall of Man. So is this suggesting that by speaking in different tongues we are corrupting our society and just enforcing differences between ourselves?

The written classical Chinese language was and is still read widely but pronounced somewhat differently by readers in different areas of China, in Vietnam, Korea and Japan for centuries; it was a universal literary language for a broad-based culture.

Gary Glitters impact in the 80's is completly different to his impact now. Is it that we just learn more about people or is it the media's influence and view that causes our ideas to change, if Gary Glitters crimes weren't highlighted would he still be a star of the 80's or do ideas and views change anyway over generations?



The Russian language (Sounds)

The Russian language is made of of soft and hard sounds. Another important aspect is the reduction of unstressed vowels, which is somewhat similar to that of English. Russian alphabet consists of 33 letters some of which were borrowed from Greek and Hebrew. These are divided into 10 vowels, 21 consonants and 2 letters which do not designate any sounds.
Chinese alphabet (Image/Idea/Concept)
Chinese characters evolved over time from earlier forms of hieroglyphs.There is an idea that all Chinese characters are either pictographs (meanings conveyed through picture like symbols) or ideographs (a graphic symbol that represents an idea or concept). Only the simplest characters, such as ren 人 (human), ri 日 (sun), shan 山 (mountain), shui 水 (water), may be wholly pictorial in origin. Are we really the advanced spiecies that we think we are? Or are we still as advanced in written comunication as the ancient Egyptions, still using very basic signs to convey meanings.



Since the 1960's Semiotics has had an impact, this was a time of mass production, free thinking, branding and popular culture, when signs and symbols started to dictate who we were - it seems ironic that the Biblical story of Babel states that the Fall of man coninsides with the fall of the universal langugae...

Pink Video (Stupid Girl)
Very steriotypical images of devils, angels, 1950's teacher, bulemia, the dumb blonde, all of these images staged to fit with todays society and societies view on things.
Note: why are women always half naked sex symbols in music videos/ mens pleasures? Is it just something were socially conditioned to accept? and for all womens rights and freedoms have we just had a blanket put over our eyes, in the mass production of music, films, TV stars and even down to BBC news women wont get anywhere unless there attractive (and the men rarely are), are we still just viewed as sex symbols in a masuline dominated world??

Structuralism (everthing we encounter is a text that we read)

Hussein chalayan, below shows a wooden skirt which folds down into a table, is something be fashion one minute and then the next be a piece of furniture? or is this to be considered as art?

“I feel like a specialist actor, appreciated by the theater, who can now work in Hollywood. And why shouldn’t a design house like mine be more accessible?” (Quote from: Hussein Chalayan)


Martin Creed

I feel that Martin Creed makes us really consider what art is. Is art something of beauty? is it something to awe and amaze? is it something radical and new, an opening of ideas and possibilities? is it just something to be apreciated? is it a unique talent to tranlate emotions to an audience? or it is to be analysed geared towards specialised art lovers?

I feel that in this instance its a piece of beauty to be appreciated a taste of the beauty we can create form the world around us.




Social Conditioning

I find it strange the way tall people are viewed throughout the world, i.e. models, athletes, is it that we are designed to naturaly advance the so called superior of our species, going back to our natural animal instincts of survival of the species where the fittest, strongest, healthest, male of female would lead. I feel that this is really apparent in todays society when we describe each other as "fit" meaning attractive, or has the correct collection of assests, this then, especially for women makes them more hireable get better jobs, have a better way of life, marry an attractive mate and have attractive children.

I know that it sounds slighty pretentious but being quite a tall female I wouldnt want to go out with a guy shorter than me for the sake it would make me look bigger, I would feel consious about wearing femine high shoes, and also that I wouldnt feel protected in the relationship.

Body Image

While my idea of what may be attractive is surely different from the next person's why is it that the whole world longs to be looked upon with admiration? Do we feel wanted or needed when we are thought of as beautiful by others? Or are we simply satisfied with ourselves when we look our best? Is it for our own pleasure to gaze at a pretty reflection staring back at us? Do we inwardly need to be approved of? Is it considered vain if we want it? There is nothing wrong with wanting to be aesthetically pleasing...

An Opinion of beauty may be influenced very early but beauty is looked upon with interest by even infants. Infants who don't know what an ideal weight or Chanel lip color means. Infants will gaze upon a symmetrical face longer than an asymmetrical one. Even if that face is not of it's mother or father. Children often stare at beautiful women and mimic their moves -- even showing favoritism towards more attractive individuals.

Beauty is not an exact science but according to some Plastic Surgeons there is a specific proportion system that the ideal face tends to hover at. This includes facial height, width and symmetry. First the face is evaluated from its frontal view and then its lateral (side view). But in many peoples search for beauty it often tips into the grotesque when that ideal balanced is tipped drastically the other way, i.e.
Cultural idea of beauty/ plastic surgery tipping to the extreme grotesque such as with Jackie Stallone: