Session 6: Task 1: 50 Cent - Candy Shop ft. Olivia

This video "50 Cent, The Candy Shop"starts off in a setting of a massive erie mansion middle of the night with refrences to affairs and the forbidden, camera angle instantly goes in from 50 Cents shoe, brand new white trainers, symbolising someone quite youthful and rich, never having to get himself dirty, he also wears a massive fur coat making him look bigger and more dominering with refrences to animal cruelty with the fur, baseball cap and tattoos and doo-rag symbolising gangs, gold chain symbolising wealth, camera angle always below his eye line making him appear bigger and more dominating .

When he goes into the mansion there are massive refrences to prostitution, and that he can have any girl he wants and their all begging to be the one he picks, mostly the girls are dressed in lycra or underwear making the focus entirely on their bodies and that their sex objects for the taking. As soon as he enters the mansion he says "Yeh, uh huh" as if that being there makes him this big man, there are also lots of sexual refrences to his "magic stick", he calls himself the "love doctor" and says "how sprung i got ya" to the girls making himself out to be the sex symbol. There's also refrences to wips and video recording, as if its every girls dream to be treated that way. At the end of the video it goes to it all being a dream, but to me this just seems to enforce the idea that any guy could have this.

I think that this video mainly anoys me because the artists target audience is young teens looking to it and getting the impression that men can get whatever girl they want whenever they want, that prostitution is ok and that this is what the perfect girl is (one that doesnt speak and is just intersted in sex) and that girls should be an object of temptation i.e. the significance of biting the apple in the end.

For someone thats a role model to millions and has a lot of influence I feel that this is poor message to be sending out to the next generation.