Bulimia and the Western self

From The Face of Fashion:

I found this quote particularly interesting as it describes how "bulimia emerges as a characteristic modern personality" describing how our need for control to the extent that it damages us, representing our restriction on image in society) then uncontrollable food-binges (describing our unstable spending on things we dont need) and then the requirement to sober up and get back in control for the ritual to take place all over again. By doing this are women trying to get some mastery over there bodies by controlling their intake, therfore demonstrating male qualities of detachement and self-mastery? - why do women suffer like this to try and become something their not and were never meant to be...???